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Head of Marketing

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About Ancoris

Ancoris is an award-winning Cloud Services Provider which helps customers innovate and transform through the use of Google Cloud. We have extensive expertise in Google Cloud technologies, and deliver our magic through Data and AI, as well as modernisation of applications and workspaces.

We are on a journey to becoming the most innovative partner in the Google ecosystem, so this is the right time for you to join a smart and friendly team, but with great ambition to succeed. We celebrate diversity, nurture talent from within and do the right thing for our customers. Take a look at our values and come join us.

About the position

This position is ideally suited for a marketer with at least 5 years digital marketing experience and looking for their next challenge as the marketing leader in a fast growing cloud services business. We all roll our sleeves up! In this role, you will both set marketing direction and strategy but will also personally handle execution of campaigns supported by a small number of external partners. You work closely with the Ancoris executive and sales teams as well as Google Cloud sales and marketing teams.

You will have considerable experience in social and digital marketing to drive inbound sales enquiries and position Ancoris as a thought leader in our cloud services segments.

You will require strong creative, verbal and written communication and analytical skills. You will have the necessary drive to ensure achievement of the sales and marketing goals. In this varied role, you will be responsible for all integrated campaigns to generate sales leads and engage with prospects throughout the customer journey.

An understanding of partner marketing programmes, working with a large IT/Cloud vendor (Google or similar) would be desirable.

How you will spend your time:

  • Own strategy, implementation and budget of integrated marketing campaigns, including social media and digital advertising supported by events for demand generation.
  • Gain commitment from the executive team for your marketing plans to support the company business plan and goals.  
  • Recommend and present new ideas and fresh approaches and use analytical skills to continually improve performance and ultimately conversions.
  • Deliver a content marketing plan, repurposing Google existing content into articles and blogs, as well as manage external writer.
  • Define and execute the social media strategy, create content and grow connections for social media accounts, including Twitter, LinkedIn, and more.
  • Be responsible for the integrity and cleanliness of our demand generation data in CRM.
  • Track marketing campaign financial and performance effectiveness, securing Google Cloud co-marketing funds.
  • Work closely with the VP Sales to ensure handover and timely follow-up of marketing leads into the sales funnel.

Desired skills and competencies

  • At least 5 years B2B marketing experience in the IT environment with confident digital marketing skills.
  • Excellent English communication with strong copywriting and editing skills.
  • Strong analytical skills and a natural attention to detail.
  • Demonstrable experience in creating and managing a marketing plan and budget.
  • Personal or business use of Gmail, Google Docs and Drive an advantage.
  • Experience with HubSpot and Salesforce.com.
  • Able to multitask dealing with multiple projects at any one time ensuring that agreed deadlines are met. Excellent time management and organisational skills are a must.
  • Able to work as part of a team and autonomously. The right candidate will be a highly motivated individual with a 'hit the ground running’ attitude and a lot of initiative and enthusiasm.
  • Have strong adaptability and interpersonal skills
  • Experience of team leadership desirable, but not essential.
  • Must be eligible to work in the UK

Diversity, equity and inclusion matter

Ancoris is an equal opportunities employer. A successful placement at Ancoris is based entirely on relevant qualifications and experience and on a candidate’s individual merit.

One of our core values is diversity and we actively encourage applications from all walks of life. We have first hand experience that diversity encourages creativity and innovation and makes us better placed to understand a wider range of customers' needs. This means that whatever your background, you won’t find a more welcoming place to work.

We are proud of our cultural diversity - over 20% of employees identify as BAME - and are actively encouraging more women in tech. We have family friendly policies and encourage a work-life balance, including part-time and flexible working options in roles which permit it.

Location

Hybrid working with office based in Bracknell, Berkshire.

 

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