Door of new house

Google Maps for estate agents

How Google Maps support estate agents

Google Maps can help estate agents increase property lettings and sales by improving the productivity of agents and the targeting of sales and marketing campaigns.

The maps based visualisation system gives you instant access to property, vendor, sales and marketing information whether you’re using a desktop in the office or a mobile at a property. Armed with up to date information, agents make the most of their time. They can match new applicants to properties, provide advice on the right property for customers’ needs and target future valuations activities with accuracy.

Google Maps provides a simple and easy way for estate agents to make location based data accessible to all employees.

Screenshot of routing plan with housing data

Google Maps help increase sales productivity

  • Increase the number of daily viewings your agents can accompany. Use historic and real time navigation to schedule and route agents. Select visits to be made and calculate fastest route between them and estimated time of arrival at each property.
  • Give your agents all the information they need when they are out of the office. Access to real time information about properties and prospective tenants increases the number of customer and property visits, improving productivity and conversions.

Achieve better sales and marketing results

  • Understand trends and patterns of previous sales and lettings in your property portfolio. Combine this information with third party data such as demographics and transport links to get deeper insights into where you are having the most success.
  • Use this analysis to target your sales and marketing activities with greater precision and achieve better conversion rates.
Heat map with Ancoris Maps for Housing

Estate agent showing house details to a couple on a tablet

Get customers into the right home faster

  • Understand neighbourhood trends and market values to help new or existing customers find a home more quickly and easily.
  • Have all the information about a property’s location, including neighbourhood demographics, property prices, standard of living, transport links, schools, local shops and points of interest. Google Maps makes it easy to share this with prospects and speeds up the sales process.

Improve safety of agents working on their own

  • Know the whereabouts of all your agents in real time to ensure their safety when they’re working on their own in the field.
  • Assign the closest agent to any job or viewing that comes in during the day, making significant savings in time and productivity.
Female estate agent on a her own doing a visit

Multi job routing

Improve property management and maintenance

  • Pinpoint locations needing maintenance and assign the closest or most efficient worker to the job.
  • Improve efficiency and customer satisfaction. Maintenance and customer information is gathered into one view, providing customer service with a clear picture of what is happening on the ground.