Retailers are now preparing for Valentine’s day which, according to eHarmony research, will see brits spend £1.9bn to mark this year’s occasion.
For many retailers, well thought out sales strategies, promotions and attractive points of sale are all top of the agenda. After weeks of preparation, the focus is very much on delighting customers and their loved ones.
However, have you considered your employees? Don’t they deserve some of the love this Valentine’s day? After all, we all know that the more valued and appreciated we feel, the happier we are at work.
Ultimately, people want an engaging work environment, where technology supports creativity and team collaboration. And this is good from a business point of view too, as a culture of innovation boosts productivity.
Here are our Top 5 Tips on how retailers can keep employees engaged and show them some love:
Connect your mobile workforce
Connect your unconnected store workers to head office and increase employee engagement. Create a social network to learn from each other, share ideas and encourage feedback on products, using Google+.
Provide a social intranet
Empower employees with access to company information when they need it. Share internal news and updates from head office using Google Sites. Allowing your employees secure access to important information from any device.
Default to video calls not telephone calls
You build much stronger relationships when you can see someone’s face. Hold face to face meetings, anytime, from any location and on any device. Carry out training across multiple sites to roll out new products, promotions or brief teams on store returns policies, using Google Hangouts.
Create a culture of innovation
Improve individual and team productivity with real-time collaboration tools. Capture sales data from multiple stores and sources using Google Forms and then analyse the results as they automatically populate a spreadsheet in Google Sheet.
Provide technology that supports creativity
Provide secure access to digital assets all in one place, so that employees can spend more time being creative and less finding company imagery and videos. Ensure everyone has the most up to date product information, catalogues and videos all in one place in Google Drive.