Published in News and views content on 2nd September 2016. 1 minute read

The Pokemon Go effect: How councils are tapping into virtual reality

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The Pokemon Go effectPokemon Go is the app craze of the summer with up to 45 million users at its peak.  Augmented reality (AR) is what made it a success, leading other developers to wonder how they can take advantage of this emerging technology.

This article looks at how local authorities could use AR and VR (augmented and virtual reality) to improve the customer experience.  Luke Steward, Ancoris Geo Practice Manager), talks of the potential of combining AR with Google Maps to create engaging applications that could encourage recycling or solve real life problems such as fly tipping and graffiti.

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