Explore the main areas that location services can be used to create an omnichannel experience, including:
Mobile and web store locators
Geomarketing for mobile applications
Geomarketing for decision making
Customer engagement applications
Visualisation of the supply chain
Consumers and retail have changed - there is a need for action
Investing in omnichannel and mobile with a mapping strategy will help forward-thinking retailers to provide customers with a personalised and consistent experience across all channels.
This will help you win the hearts and minds of customers, make better marketing decisions and increase business performance.
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Absolutely! Technology changes at pace so it’s hard to keep up to date. By sharing some free knowledge and best practice, we hope to help you make the right decisions for your business. Keep us in mind next time you have questions on Google Cloud!