80% reduction in costs through a combination of:
- moving all activity to a single account which is easier to manage and can take advantage of volume discounts. It’s also easier for XYZCO to correctly allocate charges to the taxi firms in the Riide network.
- identifying and calling only those features and data items needed for the app to function
- identifying where calls could be made less frequently — to the Directions API to update ETAs, for example — without impacting on the user experience
- identifying and eliminating calls that supported product features — such as including a snapshot of the route in receipts — that customers didn’t use
Increased accuracy for pickup and destination locations, based on gaining a deeper understanding of the various options within the APIs that make up the Places platform and how to make best use of the most appropriate features.