About the project
QiH is an online digital marketing company working across a number of different channels with its own affiliate networks, Tau Affiliate and Offer Tonic. Its goal is to attract new customers to sites and keep existing customers engaged. Founded in 2014, the company now works with a portfolio of more than 50 sites including secretslots.com and aims to launch a new brand or site once every quarter.
The company draws on data from multiple sources, such as social media platforms, keyword advertising and player activity streams, to devise campaigns and evaluate their success. This data is used to provide daily KPI snapshots for the whole company, together with detailed reports for each “business owner” for the specific brands they manage and earnings reports for affiliates.
Over time, their in-house system became unreliable, slow, expensive to run and difficult to manage and maintain. Ancoris has re-developed the system to create a reporting platform that gives business users faster access to accurate information, while cutting software and processing costs and shortening the time needed to onboard new brands or add data from new marketing channels. The new platform also provides a robust foundation to apply new technologies such as machine learning to improve its decision making. With Ancoris providing the solution as a managed service, QiH can concentrate on exploiting data, not managing it.