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Changing the way Dr. Martens works with Google Workspace

With limited IT resources, Dr. Martens had to support a growing number of staff and sites. As a cloud based product, Google Workspace has enabled them to solve many IT headaches supporting the 10x company growth.

About Dr. Martens

Dr. Martens is an iconic British brand founded in 1960 in Northamptonshire. Originally produced for workers looking for tough, durable boots, the brand was quickly adopted by diverse youth subcultures and associated with musical movements. Dr Martens have since transcended their working class roots while still celebrating their proud heritage and, nearly six decades later, “Docs” or “DMs” are worn by people around the world who use them as a symbol of empowerment and their own individual attitude. Dr Martens currently trades in 58 countries worldwide.


  • In 2012, 350 users globally and growing fast
  • A disparate range of platforms: Mac, Windows, IoS and Android
  • Stretched resources with only 3 support people in IT globally



  • Over 3200 users globally, but still low admin overhead
  • Google Workspace is easy for IT to install and intuitive for staff to use
  • Security and reliability built in
  • All mobile platforms are supported. Only fire up a browser and sign into it.
  • Use of Google Currents stimulates comments and suggestions across the organisation, shop floor to CEO

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