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Giving CMOs analytics tools to deliver data driven marketing

Get to know which digital channels and campaigns are delivering the best results. Improve the user experience. Give your customers more of what they love.
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The immediate marketing challenge

eCommerce leaders - Think Amazon and Ocado - are truly data driven and demonstrate continuous innovation as a result.  Thrivers across all sectors understand and service their customer better than their competitors. Not only do they respond faster to market changes, but they also preempt them.

Ancoris CMOLab solutions support organisations and their digital partners in two ways.  Marketing Spend Optimisation help you make marketing spend decisions by tracking marketing KPIs and ROI in real time.  Recommendation Engine give your customers more of what they love by suggesting products based on their preferences.

Ancoris CMOLab Marketing Spend Optimisation

With the proliferation of marketing channels, intense competition, constrained resources, evolving customer behaviour and increasing digital marketing costs, knowing where to invest marketing spend is challenging.

Ancoris CMOLab Marketing Spend Optimisation uses the latest Google Cloud data analytics, BigQuery, Fivetran, dbt and Machine Learning technology to:

  1. Centralise key behavioural data including customer journey, spend and performance for keywords (Google Ads and Bing Ads) and social (Facebook, YouTube), affiliate networks, email metrics, etc.
  2. Create a Single Customer View
  3. Visualise high-value metrics in Looker to drive decision making, including ML driven predictive LTV, ROI by channel, keyword performance and customer acquisition, retention and churn, etc.

Ancoris CMOLab Recommendation Engine

Customers demand a highly personalised experience; from accurate product recommendations when online shopping, to highly relevant and engaging content on social media and other media platforms.

Ancoris CMOLab Recommendation Engine easily connects to your existing eCommerce, ERP and content management systems. Once connected, recommendations are computed on a daily basis, and served to consumers via simple integration with your existing customer facing platforms.

Ancoris CMOLab Recommendation Engine is developed to provide highly accurate consumer recommendations, leveraging the very latest in Google Cloud AI, and data analytics technology.

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