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Growth focused data driven marketing

Stay on top of which digital channels and campaigns are delivering the best results. Improve user experience.

Give your customers more of what they love.

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The Challenge

Marketing leaders of today are truly data driven and demonstrate continuous innovation as a result. Not only do they respond faster to market changes, but they also preempt them, by having the right data at the right time.

Ancoris CMOLab solutions give marketing leaders the insights they need. Our Marketing Spend Optimisation engine helps you make marketing spend decisions by tracking marketing KPIs and ROI in real time.  Our Recommendation Engine gives your customers more of what they love by suggesting products based on their behaviour and preferences.

Ancoris CMOLab Marketing Spend Optimisation

Knowing where to invest marketing spend is challenging. Driving the company message, generating leads, balancing bought, owned and earned media while proving ROI can give even the sharpest minds a headache. 

With Ancoris CMOLab Marketing Spend Optimisation, we have created a single pane of glass to provide you with that insight.

By using the latest Google Cloud data analytics, BigQuery, Fivetran, dbt and Machine Learning technology we can help you to:

  1. Create a Single Customer View
  2. Centralise key behavioural data including customer journey, spend and performance for keywords and social, affiliate networks, email metrics, etc.
  3. Visualise high-value metrics in Looker

 

How a digital agency is using CMOLab

Ancoris CMOLab Recommendation Engine

Customers demand a highly personalised experience; from accurate product recommendations when online shopping, to highly relevant and engaging content on social media and other media platforms.

Ancoris CMOLab Recommendation Engine easily connects to your existing eCommerce, ERP and content management systems. Once connected, recommendations are computed on a daily basis, and served to consumers via simple integration with your existing customer facing platforms.

Ancoris CMOLab Recommendation Engine is developed to provide highly accurate consumer recommendations, leveraging the very latest in Google Cloud AI, and data analytics technology.

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Latest Insights

Data Lake(house) vs Data Warehouse: a comparison

27th November 2023 / 10 min read

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The Crucial Role of Managed AI Services in Harnessing the Power of AI

23rd October 2023 / 12 min read

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Why every company should have an AI policy

4th October 2023 / 5 min read

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Optimising Marketing Spend Using Data & AI: Our 5 Steps for Success

In this white paper, we share 5 steps that will allow you to turn data from being your biggest headache into your greatest opportunity, letting you optimise your marketing spend and demonstrate the value that you and your team bring to the rest of the business.

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Free resources

Please download any of our resources to help with your research and project specifications

White paper

Customer centricity, data and AI: a future-proofing trinity for retailers

Ancoris features in Raconteur's 2023 'Cloud for Business' report, making the case for why cloud is a crucial tool for retailers.

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White paper

How to build better data experiences with Looker

This expert white paper explores how Looker helps companies to create a seamless experience with data

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White paper

Analysing key retail events with modern analytics & AI

In this whitepaper, we use Black Friday as an example to explain how to successfully analyse key retail trends with analytics and AI

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Guide

A guide to modern BI evaluations

How to select a business Intelligence (BI) and analytics platform to make an informed BI platform purchase decision.

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White paper

The modern data analytics platform - 7 rules for success

Looking to make better use of the data you already collect? Our data and analytics experts have distilled their extensive experience into 7 rules for success.

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Guide

Machine Learning at a glance: highlights from Google Cloud Research

How businesses are adopting ML for everything from marketing personalisation and image classification to supply-chain optimisation and fraud detection.

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Video

Data Analytics in action | Ancoris

Playlist on YouTube

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Guide

Cash (flow) really is king

How to model, improve cash flow and deliver high-value, actionable insights

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Infographic

How to create insights from data with Google Cloud Platform

Getting started with BigData and Machine Learning

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