Ancoris CMOLab Marketing Spend Optimisation
Knowing where to invest marketing spend is challenging. Driving the company message, generating leads, balancing bought, owned and earned media while proving ROI can give even the sharpest minds a headache.
With Ancoris CMOLab Marketing Spend Optimisation, we have created a single pane of glass to provide you with that insight.
- Create a Single Customer View
- Centralise key behavioural data including customer journey, spend and performance for keywords and social, affiliate networks, email metrics, etc.
- Visualise high-value metrics in Looker