Ancoris CMOLab Marketing Spend Optimisation
With the proliferation of marketing channels, intense competition, constrained resources, evolving customer behaviour and increasing digital marketing costs, knowing where to invest marketing spend is challenging.
- Centralise key behavioural data including customer journey, spend and performance for keywords (Google Ads and Bing Ads) and social (Facebook, YouTube), affiliate networks, email metrics, etc.
- Create a Single Customer View
- Visualise high-value metrics in Looker to drive decision making, including ML driven predictive LTV, ROI by channel, keyword performance and customer acquisition, retention and churn, etc.