What is geolocation and why is it good for your business?

We all have different learning styles.  Some people find it easiest to absorb information through reading and writing, others prefer listening whilst many learn through doing.  But for all of us, everything makes sense more quickly when we look at custom maps, charts, graphs and diagrams.

Adding custom Google Maps features powered by geolocation APIs to your website, mobile apps and internal applications can help you to solve countless operational challenges. 

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Location intelligence is so much more than just visualising data on a map. Download our detailed guide to find out what it can do for your business.

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Ancoris maps for housing

Make better decisions by visualising your own data on a map

Bringing together data from multiple internal and external sources on a map has helped a housing association reduce rent arrears. It was able to more quickly spot trends that might lead to arrears and take early action to help tenants improve their situation using heat maps. It’s also finding it easier to match tenants to the right properties, by viewing information about its housing stock on a map alongside details of local amenities such as such as schools, health centres and parks.

How housing associations can visualise their property data on Google Maps

Improve sales and marketing performance with geofencing

Improve sales and marketing performance with geofencing

Retailers are making it easier for customers to buy from them by including store locators in their websites and mobile apps. That makes it easy for customers to find their closest store, check opening times, get directions and receive tailored promotions. Retailers are also using geofences – virtual perimeters around a location – to send text messages or push notifications to customers when they’re near or in stores to improve sales.

Increase footfall with a stock checker store locator
What is geofencing?

Engage customers with an improved omnichannel experience

Engage customers with an improved omnichannel experience

As well as embedding maps into their websites and apps to help customers find outlets and improve the omnichannel experience, companies are also using maps to provide something extra and increase customer engagement. Coca-cola in Israel, for example. grabbed the number one rating spot for an app that used geofencing to display a user’s name on a billboard when the user approached.

Building an omnichannel strategy using location

Improve customer experience with real-time tracking

Improve customer experience with real-time tracking

Scanning parcels at each step of their journey is nothing new for the logistics sector, but delivery companies are taking fleet tracking to a new level with real-time tracking of vans. By combining location data such as live traffic information, they can tell customers exactly where their parcels are and when they should arrive. Customers can plan their day, confident they’ll be at home when the delivery van pulls up.

5 ways to use maps to improve customer experience and engagement

Help customers make better choices with location data

Help customers make better choices with location data

A travel aggregator providing holiday accommodation grew its revenues by more than 2000% after adding “destination information” for each rental listed on its site. That lets customers find out what local attractions are nearby when they’re busy or quiet, and what are the options public transport. All of that helps customers decide which rental will suit them best.

Location-aware apps to deliver better customer service

Improve mobile worker productivity by reducing travel time

Improve mobile worker productivity by reducing travel time

A housing association is reducing traveling times for its officers and maintenance teams – letting them make more visits each day – by combining data from internal systems with custom Google Maps to improve route planning. This enables the housing association to identify the optimum patch for each member of staff and generate daily schedules that minimise travel time – and costs. During the day, staff can use their smartphones and tablets to see the best route to their next job or appointment, based on live traffic conditions.

Predicting Future Travel Times with the Google Maps APIs

Truck on a wet road

Exploit your valuable assets with live asset and fleet tracking

A firm that rents construction equipment has been able to increase market share by adding geolocation trackers to all its equipment for reliable asset tracking. This allows the firm to service items based on the actual use they’ve had, rather than at fixed intervals, which helps increase the amount of time they’re available for hire. The firm can also easily locate the nearest depot with equipment available when a customer wants to hire it.

Optimise job scheduling for your mobile workforce

Optimise job scheduling for your mobile workforce

A facilities management company has been able to cut the time taken to schedule 40,000 jobs each week from three days to a few minutes by combining data on jobs, engineers, vans and parts from its CRM system with algorithms in Google Maps. Engineers then receive their daily schedule on their tablet through an app powered by Google Maps. This shows them a list of jobs, their location and the best route to take. Where there are many jobs on a single site, engineers can search for the nearest open job.

Target your marketing spend to get a better ROI

Target your marketing spend to get a better ROI

Retailers are combining customer data with third-party data on demographics and lifestyle, along with details of their locations and those of competitors, to identify their ideal customers and where to reach them. By using geomarketing they are then able advertising such as Google Adwords, billboards and mail-drops more precisely, and tailor their messages so they’re more relevant and engaging.

Using Geomarketing to make better marketing decisions

Innovate Faster

Create new revenue streams out of location data you’re already collecting

A software company had developed a solution to help small businesses track and manage their delivery fleets. The company was receiving up to 100 million data points each day as it pinged each van every few minutes. By applying data science to the aggregated data, the software company was able to identify significant patterns and insights and create a new business selling packages of information to hedge funds and insurance companies.

Energeo unlock energy opportunities with Google Maps

Understand the root causes of failure fast

Understand the root causes of failure fast

The world’s largest trucking company had an issue with some of its vehicles’ parts failing early – but it couldn’t figure out why, or which trucks would be affected. To avoid costly breakdowns, it was replacing these parts on all its trucks more often than the recommended service interval. By adding vehicle tracking and sensors to the fleet, and combining that with data in Google Maps about the routes each truck was driving, it saw that the trucks with issues were mostly spending more than 20% of their route driving uphill. By preemptively replacing the part only on trucks it knew were most likely to break down, it has saved millions of dollars each year.

Enable mobile payments at any outlet

Enable mobile payments at any outlet

Traditional credit card processing is often prohibitively expensive, but if you can link a customer’s mobile to a particular outlet, you can use mobile payment solutions such as Android Pay. In the vending machine industry, a software company has created a mobile app that can identify the particular vending machine a user is standing next to, even if there are several machines side by side. Customers can then select the items they want through the app and have them drop from the machine once they’ve paid using Android Pay.

3 reasons to add Geomarketing to your mobile apps

Reduce insurance premiums with geolocation trackers

Reduce insurance premiums with geolocation trackers

A shipping company that handles high-value goods has significantly lowered its insurance costs by adding geolocation trackers to shipments, along with sensors for factors such as humidity, tip/tilt and acceleration. Now, if a shipment is damaged on arrival, it can tell not only what event probably caused the damage – did the package get damp, was it turned on its side, or was it dropped? – but also exactly where the event took place and who was responsible for the package at that point.

Combat Fraud

Combat fraud in the insurance industry

Fraud is costing the UK finance industry at least £750 million a year.  A key weapon to combat fraud in this new online and connected world is a location strategy. These days, this can take us much further than broad-brush techniques such as flagging up a card is being used at a shop in a different country to the customer’s billing address.

4 ways location strategy can combat fraud in finance


Industry-specific solutions bring the power of geolocation to your organisation

Geolocation can transform business processes in all kinds of organisations. Here are just some of the examples of how different sectors bring the power of geolocation to their business:

  1. Housing associations
  2. Estate agents and lettings managers
  3. Transport and logistics
  4. Retail
  5. Public sector
  6. Travel

Housing associations

  • Increase the number of visits officers can make each week
  • Reduce rent arrears and increase revenues
  • Ensure gas safety checks are valid and SLAs met
  • Improve the speed of repairs and ensure SLAs are met
  • Reduce void housing levels
  • Get tenants into the most suitable properties to meet their needs

Estate agents and lettings managers

  • Give agents all the information they need when out of the office
  • Improve the safety of agents working on their own
  • Attract clients by providing rich information in property listings
  • Get clients into the right homes faster
  • Increase the number of viewings and other visits agents can handle
  • Improve efficiency and customer satisfaction for property management and maintenance

Transport and logistics

  • Create optimum routes for single or multi-drop deliveries more quickly
  • Let customers see in real time where their parcels are and when they’ll arrive
  • Manage drivers more easily while they’re on the road
  • Make better decisions about both strategic and operational issues
  • Reduce maintenance costs and the risk of disruptive breakdowns
  • Reduce insurance premiums


  • Help customers buy more from you, with store locators and tailored promotions.
  • Engage customers with “extras” that help them get more from the products you sell
  • Get a better ROI from your marketing spend with geofencing for targeted campaigns
  • Improve your view of your supply chain to provide better customer service
  • Make better decisions about both strategic and operational issues

Public sector

  • Plan new services and how they’ll be delivered
  • Optimise where you deliver your current services and how you staff them
  • Deliver more with existing resources, by increasing the efficiency of mobile workers
  • Improve interagency working by combining everyone’s data on a single map
  • Help residents use services and find other relevant local information, by providing interactive online maps


  • Help customers make better choices when booking by giving them information-rich interactive maps for destinations
  • Get a better ROI from your marketing spend
  • Reduce the cost of managing rental properties
  • Make better decisions about both strategic and operational issues

MJ Quinn improves job scheduling with the help of Google Maps and Ancoris

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