We all have different learning styles. Some people find it easiest to absorb information through reading and writing, others prefer listening whilst many learn through doing. But for all of us, everything makes sense more quickly when we look at custom maps, charts, graphs and diagrams.
Location intelligence is so much more than just visualising data on a map. Download our detailed guide to find out what it can do for your business.
Bringing together data from multiple internal and external sources on a map has helped a housing association reduce rent arrears. It was able to more quickly spot trends that might lead to arrears and take early action to help tenants improve their situation using heat maps. It’s also finding it easier to match tenants to the right properties, by viewing information about its housing stock on a map alongside details of local amenities such as such as schools, health centres and parks.
Retailers are making it easier for customers to buy from them by including store locators in their websites and mobile apps. That makes it easy for customers to find their closest store, check opening times, get directions and receive tailored promotions. Retailers are also using geofences – virtual perimeters around a location – to send text messages or push notifications to customers when they’re near or in stores to improve sales.
As well as embedding maps into their websites and apps to help customers find outlets and improve the omnichannel experience, companies are also using maps to provide something extra and increase customer engagement. Coca-cola in Israel, for example. grabbed the number one rating spot for an app that used geofencing to display a user’s name on a billboard when the user approached.
Scanning parcels at each step of their journey is nothing new for the logistics sector, but delivery companies are taking fleet tracking to a new level with real-time tracking of vans. By combining location data such as live traffic information, they can tell customers exactly where their parcels are and when they should arrive. Customers can plan their day, confident they’ll be at home when the delivery van pulls up.
A travel aggregator providing holiday accommodation grew its revenues by more than 2000% after adding “destination information” for each rental listed on its site. That lets customers find out what local attractions are nearby when they’re busy or quiet, and what are the options public transport. All of that helps customers decide which rental will suit them best.
A housing association is reducing traveling times for its officers and maintenance teams – letting them make more visits each day – by combining data from internal systems with custom Google Maps to improve route planning. This enables the housing association to identify the optimum patch for each member of staff and generate daily schedules that minimise travel time – and costs. During the day, staff can use their smartphones and tablets to see the best route to their next job or appointment, based on live traffic conditions.
A firm that rents construction equipment has been able to increase market share by adding geolocation trackers to all its equipment for reliable asset tracking. This allows the firm to service items based on the actual use they’ve had, rather than at fixed intervals, which helps increase the amount of time they’re available for hire. The firm can also easily locate the nearest depot with equipment available when a customer wants to hire it.
A facilities management company has been able to cut the time taken to schedule 40,000 jobs each week from three days to a few minutes by combining data on jobs, engineers, vans and parts from its CRM system with algorithms in Google Maps. Engineers then receive their daily schedule on their tablet through an app powered by Google Maps. This shows them a list of jobs, their location and the best route to take. Where there are many jobs on a single site, engineers can search for the nearest open job.
Retailers are combining customer data with third-party data on demographics and lifestyle, along with details of their locations and those of competitors, to identify their ideal customers and where to reach them. By using geomarketing they are then able advertising such as Google Adwords, billboards and mail-drops more precisely, and tailor their messages so they’re more relevant and engaging.
A software company had developed a solution to help small businesses track and manage their delivery fleets. The company was receiving up to 100 million data points each day as it pinged each van every few minutes. By applying data science to the aggregated data, the software company was able to identify significant patterns and insights and create a new business selling packages of information to hedge funds and insurance companies.
The world’s largest trucking company had an issue with some of its vehicles’ parts failing early – but it couldn’t figure out why, or which trucks would be affected. To avoid costly breakdowns, it was replacing these parts on all its trucks more often than the recommended service interval. By adding vehicle tracking and sensors to the fleet, and combining that with data in Google Maps about the routes each truck was driving, it saw that the trucks with issues were mostly spending more than 20% of their route driving uphill. By preemptively replacing the part only on trucks it knew were most likely to break down, it has saved millions of dollars each year.
Traditional credit card processing is often prohibitively expensive, but if you can link a customer’s mobile to a particular outlet, you can use mobile payment solutions such as Android Pay. In the vending machine industry, a software company has created a mobile app that can identify the particular vending machine a user is standing next to, even if there are several machines side by side. Customers can then select the items they want through the app and have them drop from the machine once they’ve paid using Android Pay.
Fraud is costing the UK finance industry at least £750 million a year. A key weapon to combat fraud in this new online and connected world is a location strategy. These days, this can take us much further than broad-brush techniques such as flagging up a card is being used at a shop in a different country to the customer’s billing address.
Geolocation can transform business processes in all kinds of organisations. Here are just some of the examples of how different sectors bring the power of geolocation to their business: