Google Maps Platform

More than just maps: Google Maps Platform

To make it simple for you to add maps to your applications, Google Maps Platform provides Google Maps as a collection of APIs. These are prepackaged pieces of code that let you quickly and easily include maps on your websites or in your mobile apps – and then add extra functions or overlay your own business data.

How we can help?

Ancoris was one of the first companies globally to achieve the Google Cloud Location-based Services specialisation.  As a Google Maps Premier Partner, we have expertise in all aspects of the Google Maps Platform, from pricing, deployment and development to support. We can also offer high-volume pricing discounts which are not available online.  Please get in touch if you need to assess the suitability of the Google Maps Platform for your business, want consultancy to build your own app, or prefer us to develop the app for you.  As a starting point, here are our Google Maps Frequently Asked Questions.

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Let Google Maps APIs bring the power of maps to your applications

Google Maps Platform is split into three core products—Maps, Routes and Places, to make it easier for you to find, explore and add new features to your apps and sites. Google Maps APIs are available for Android, iOS and web browsers, and as HTTP web services that let you pass information between systems.

What you need to know about the new Google Maps Platform
5 ways Google Maps APIs help you do more with Google Maps

Ancoris Maps for Housing Using Google Maps


Engage your users with rich, accurate maps. Give users the context they need with static or interactive maps embedded into your site or app. Create more engaging experiences with Street View and high resolution satellite imagery.

Visualise your own data, along with data from Google databases and third-party data, using heat maps, symbols and custom styles. That can include real-time asset tracking (vehicles, parcels or people) as well as insights into historical data such as insurance claims and property sales. The Google base map can even be customised to suit your application. For example, housing associations use a Google Maps application to visualise their housing stock.

Google Maps goes beyond visualisation
Google Maps for asset tracking and workforce management

Features included: Maps, Street View


Maps APIs Feature routing


Provide directions and accurate journey times as well as predict future travel times, based on live traffic data, with routes for driving, walking or cycling.

Create efficient routes to lower costs and improve customer experiences. You can add up to 25 Waypoints – additional locations the user wants to travel through – to create optimised routes for mobile workers. The mileage calculator functionality will also help to decrease inaccurate mileage claims.

Keep your workforce moving, even during rush hour. Choose faster routes or reallocate deliveries to workers based on real-time traffic conditions. Use predictive traffic models to keep your workers out of slowdowns and avoid late deliveries.

How accurate is Google Maps Journey time?
Predicting Future Travel Times with the Google Maps APIs
Airmax uses mileage calculator functionality within Google Maps
6 reasons why you should use Google Maps to improve workforce management.

Features included: Directions, Distance Matrix, Roads


Help your users discover the world around them. Give your users the information they need to plan trips or select restaurants. With Places, you can provide users data on names, addresses, ratings, reviews, contact information, and atmosphere of the locations they are researching.

Provide better services with precise location intelligence. Avoid missed deliveries or appointments by sending your staff to precise addresses. Make it easier for users to enter their correct invoicing and shipping details by automatically suggesting addresses as they type.

Features included: Place Details, Current Place, Find Place, Geocoding, Geolocation, Time Zone

Looking to take your business to the next level with the Google Maps Platform?

Our specialists will assist you to:

  1. select the right Google Maps product for your business use case and estimate your usage levels. If you don’t have in house development skills, we can develop bespoke mobile or web applications for your business.
  2. evaluate Google Maps pricing and check if high-volume discounts could apply. Those rates, only available through a partner, are lower than the rates quoted online.
  3. provide phone support in the initial deployment and ongoing maintenance of your Google Maps implementation to keep it optimised and healthy.

Learn more about our Google Maps Platform Customer Success Services plans here.

Some ideas to transform your business with Google Maps Platform

Ancoris is helping hundreds of customers to transform their business processes using Google Maps Platform. Find inspiration from some of our customer success stories.

  1. BJS Delivery: Transport and Logistics
  2. Debenhams: Retail
  3. Groundscope: Travel
  4. NHS Blood and Transplant: Public Sector
  5. Salix Homes: Housing Associations
  6. Stay Safe: Estate Agents
  7. Ticketline: Online retail
  8. Traffic Scotland: Public Sector

BJS Delivery: Transport and Logistics

Home delivery firm BJS Delivery uses Google Maps to give customers an estimated time of arrival and show them a map with the current location of the van carrying their items. The result is fewer missed deliveries and happier customers who no longer have to spend hours at home wondering when their parcel will arrive.

Debenhams: Retail

Department store chain Debenhams is using Google Maps to make it easier for customers to shop both in the high street and online. Google Maps powers the company’s store locator and plays a key role in Debenhams online sales, helping customers to choose the best store to pick up their click-and-collect purchases and giving them directions to the collection point.

Groundscope: Travel

GroundScope helps companies to book and manage ground travel – such as taxis, chauffeur-driven cars and minibuses – anywhere in the world. GroundScope uses Google Maps in its website and app to help customers plan their journeys and find the best price.

NHS Blood and Transplant: Public Sector

NHS Blood and Transport looks after blood donation services in England and transplant services across the UK. It is using Google Maps to help people find the closest place to donate blood, both on its website and in its call centre, where Google Maps has been integrated with the organisation’s CRM system.

Salix Homes: Housing Association

By visualising data from multiple internal and external sources using Ancoris Maps for Housing, Salix Homes has increased the efficiency of its operations and delivered improved services. Repairs are carried out more quickly and officers and maintenance contractors can make more visits thanks to better travel planning and job allocation based on location. It’s also easier to match tenants’ needs to local facilities.

Stay Safe: Estate Agents

Estate agents across the UK are using Stay Safe lone worker app to track employees and see where they are on a map. This ensures staff remain safe when visiting empty properties and meeting clients. If an employee activates the app’s panic button or fails to check in when expected, alerts are automatically triggered on screen and via text and email, allowing employers to take immediate action.

Ticketline: Online retail

Ticketline, the UK’s largest independent ticket agency, uses Google Maps to analyse purchasing patterns and trends, such as average spend per region and the demographics of its customers. Using those insights, it can target campaigns more effectively, helping it grow its business.

Traffic Scotland: Public Sector

Traffic Scotland, part of the Scottish Government’s Transport Agency, collects and distributes real-time traffic information on the Scottish trunk road network. It uses Google Maps in its online and app-based journey planning service allowing users to see current traffic hotspots and planned roadworks and decide on the best route to take.